Non-Surgical  ·  Prescription Lash Growth  ·  Morristown, NJ

Latisse Your Lashes, Amplified

Book Consultation (973) 267-0928
TypeRx Topical
First Changes≈4 Weeks
Full Result12–16 Weeks
FDA ApprovedSince 2008
Latisse (Bimatoprost 0.03%) — Morristown & North Jersey

Longer, Fuller Lashes — Grown, Not Glued

Latisse (bimatoprost ophthalmic solution 0.03%) is the only FDA-approved prescription treatment that grows your own eyelashes — measurably longer, fuller, and darker. It isn't a lash serum, a conditioner, or a cosmetic: it is a medication that acts on the lash follicle itself, which is why it works when over-the-counter products don't, and why it belongs in a physician's hands rather than a shopping cart. Applied nightly along the upper lash line, Latisse produces first changes at about four weeks and its full result by twelve to sixteen weeks — your own lashes, just more of them. At Better Plastic Surgery in Morristown, Latisse is prescribed after a short consultation that screens your eye history honestly — including the cases where the right answer is not to use it.

“Latisse is one of the few things in aesthetics that does exactly what it says — the trial data are real and the results are visible. But it is a medication that lives a millimeter from the eye. That deserves a physician who checks whether it's right for you, teaches you to apply it precisely, and follows the result — not an anonymous checkout page.”

— Better Plastic Surgery

How Latisse Works

Every eyelash cycles through a growth phase (anagen), a transition, and a resting phase before it sheds. Bimatoprost, a prostaglandin analog, changes the math of that cycle: it lengthens the growth phase and increases the number of lashes growing at once. The result is not artificial — it is your own lash line running at a higher output. In the pivotal FDA trial, patients at sixteen weeks averaged 25% longer, 106% fuller, and 18% darker lashes compared to baseline. The effect was discovered, as many good things in medicine are, by accident: bimatoprost was developed as a glaucoma eye drop, and lash growth was the side effect patients refused to complain about. Allergan reformulated it for the lash line, and the FDA approved it for eyelash hypotrichosis in 2008.

Using Latisse Correctly

Technique is most of the game — correct application is what separates a clean result from the avoidable side effects. Each night, on a clean, makeup-free face with contact lenses out: place one drop on the sterile single-use applicator, draw it once along the skin of the upper lash line (like eyeliner), blot any excess, and discard the applicator. One brush stroke per eye, upper lid only — the blink spreads what the lower lashes need. Never reuse applicators, never apply to the lower lid, and never make up the missed night with a double dose. Contacts can go back in after fifteen minutes.

→ Schedule a ConsultationA short visit covers screening, a demonstration of correct application, and your prescription. Call (973) 267-0928 or request a consultation online.

Who It's For — and Who It Isn't

The ideal Latisse patient has naturally thin, short, or sparse lashes, lashes thinned by age, or lashes damaged by years of extensions, and wants a real, low-maintenance improvement that photographs well without makeup. It suits patients who are retiring from lash extensions, and it pairs naturally with eyelid surgery or a brow lift as the finishing touch of an eye-area refresh. It is not for everyone: patients on glaucoma treatment (especially prostaglandin eye drops) need ophthalmologist coordination first, and it should be avoided with active eye inflammation or infection, certain retinal risk factors, and during pregnancy or nursing. Lash loss with a medical cause — thyroid disease, alopecia areata, medication effects — deserves a diagnosis before a cosmetic fix.

Side Effects, Honestly

Latisse's most common side effects are itching and eye redness (about 4% of trial patients). Eyelid skin darkening along the application line can develop with months of use and usually fades after stopping. Stray hair growth can occur wherever the solution repeatedly touches skin — prevented by precise application and blotting. The risk patients ask about most: iris darkening — a permanent increase in brown pigment of the eye. It is well documented with bimatoprost used inside the eye as a glaucoma drop and appears rare with lash-line application, but because it is likely irreversible, we discuss it plainly with every patient, and light-eyed patients who are concerned can simply choose not to treat. This honest conversation is most of the reason Latisse is a prescription.

Your Results Timeline

Weeks 1–4Nightly application becomes routine. Changes begin at the follicle first — most patients notice the first visible difference at about the four-week mark.
Week 8Improvement is clearly visible — lashes look longer and the lash line fuller. Friends notice something without knowing what.
Weeks 12–16Full result: in trials, an average of 25% longer, 106% fuller, and 18% darker than baseline. This is the photo-without-mascara stage.
OngoingResults are maintained with continued use; many patients taper frequency per physician guidance. If you stop entirely, lashes gradually return to baseline over weeks to months — never worse than where you started.

Cost & Practical Notes

Latisse is a cosmetic prescription, so it is not covered by insurance. What you'll spend depends on the kit size dispensed (kits include the applicators), how quickly you reach your full result, and how you maintain it — patients who taper to less-frequent application after week sixteen stretch each kit considerably. Allergan's loyalty program frequently offers savings on Latisse, and because the practice already works with Allergan products daily, we'll point you to whatever current program applies. Specific pricing is reviewed at your consultation.

Latisse · Morristown, New Jersey Your own lashes — just more of them.

The Complete Eye-Area Refresh

Thin lashes are often one piece of a tired-looking eye — and sometimes not the most important piece. Because Better Plastic Surgery treats the whole eye area, your consultation can honestly sort out what's actually driving the look you want to change: lashes (Latisse), heavy or hooded lids (blepharoplasty), a descended brow (brow lift), hollows and shadows (under-eye filler), or crow's feet (Botox/Dysport). Latisse is also a favorite finishing step after eyelid surgery, once healing is complete and your surgeon clears it.

→ Eyelid Surgery (Blepharoplasty)When the tired look is the lid itself — upper and lower blepharoplasty in Morristown, NJ by Dr. Rafizadeh. → Botox & DysportSoften crow's feet and frown lines around the eyes — expression, not erasure. → Medical Skin Care & PeelsPhysician-grade skincare to complete the refresh — peels, brightening, and maintenance.

Latisse in New Jersey

Better Plastic Surgery prescribes Latisse in Morristown, NJ for patients throughout New Jersey — including Morris, Essex, Union, Somerset, and Bergen counties — as well as patients visiting from New York City. The consultation is short, the screening is honest, and the application lesson takes five minutes — it can also be added to any existing appointment, from a Botox visit to an eyelid-surgery follow-up.

Sources & References

  1. U.S. Food & Drug Administration. Latisse (bimatoprost ophthalmic solution 0.03%) Prescribing Information / Drug Label. accessdata.fda.gov
  2. Smith S, Fagien S, Whitcup SM, et al. “Eyelash growth in subjects treated with bimatoprost: a multicenter, randomized, double-masked, vehicle-controlled parallel study.” Journal of the American Academy of Dermatology. PubMed
  3. Yoelin S, Walt JG, Earl M. “Safety, effectiveness, and subjective experience with topical bimatoprost 0.03% for eyelash growth.” Dermatologic Surgery. 2010. PubMed
  4. Cohen JL. “Enhancing the growth of natural eyelashes: the mechanism of bimatoprost-induced eyelash growth.” Dermatologic Surgery. 2010;36(9):1361–1371. PubMed
  5. American Academy of Ophthalmology. “Latisse — uses and side effects.” aao.org

Latisse FAQs

What is Latisse and how does it grow eyelashes?+

Latisse is bimatoprost ophthalmic solution 0.03% — the only FDA-approved prescription treatment for inadequate or thin eyelashes (hypotrichosis). It is a prostaglandin analog that works on the lash follicle itself: it extends the anagen (growth) phase of the lash cycle and increases the number of hairs growing at once, so your own lashes grow measurably longer, thicker, and darker. It is applied nightly to the upper lash line with sterile single-use applicators. It is not a serum or a cosmetic — it is a medication, which is why it requires a prescription and a physician's screening.

How long does Latisse take to work?+

Most patients notice the first changes at about four weeks, with visible improvement by eight weeks and full results at twelve to sixteen weeks of consistent nightly use. In the pivotal FDA clinical trial, lashes at sixteen weeks were on average about 25% longer, 106% fuller, and 18% darker than at baseline. Consistency matters more than anything — sporadic use gives sporadic results.

What happens if I stop using Latisse?+

Lashes gradually return to their previous appearance over several weeks to months as the natural lash cycle turns over — they do not fall out suddenly, and stopping does not leave lashes worse than before treatment. Latisse works only while it is used, so maintaining the result means continuing nightly application; some patients maintain with less frequent application once full results are reached, per their physician's guidance.

Is Latisse safe? What are the side effects?+

For appropriately screened patients Latisse has a long safety record, but as a medication it has real side effects worth knowing honestly. The most common are itching and redness of the eyes (about 4% of users in trials). The skin of the eyelid along the application line can darken over time — this usually fades after stopping. Hair can grow where the solution repeatedly touches skin outside the lash line, which is why precise application and blotting matter. The most discussed risk is increased brown pigmentation of the iris, which is likely permanent; this has been reported primarily with the same drug used as an eye drop inside the eye for glaucoma and appears rare with lash-line application — but it is exactly why a physician consultation and honest screening come first.

Who should NOT use Latisse?+

Latisse is not appropriate for everyone. Patients being treated for glaucoma or elevated eye pressure — especially with prostaglandin eye drops — should not start Latisse without coordination with their ophthalmologist, because the medications are related and can interact. It should be avoided with active eye inflammation or infection, in patients with a history of significant macular edema risk, and during pregnancy or nursing. If Latisse is not right for you, we will say so at the consultation.

Can I wear mascara, contact lenses, or lash extensions with Latisse?+

Yes to all three, with timing. Latisse is applied at night to a clean, makeup-free lash line, so mascara during the day is fine. Contact lenses are removed before applying and can go back in fifteen minutes later. Latisse also pairs well with — or replaces — lash extensions: many patients start Latisse specifically to retire from the cost and lash damage of extensions once their own lashes fill in.

Why get Latisse from a plastic surgery practice instead of online?+

Because it is a prescription eye-area medication, not a cosmetic. A physician visit means someone actually screens your eye history, checks for the situations where bimatoprost is a bad idea, teaches correct application so you avoid skin darkening and stray hair growth, and follows your result. At Better Plastic Surgery, Latisse also fits into a bigger picture: it is a natural companion to eyelid surgery and brow treatments, and the same practice can tell you honestly when thin lashes are the issue — and when the tired look you're chasing is really about the eyelid itself.

How much does Latisse cost in New Jersey?+

The cost depends on the kit size (Latisse is dispensed in different supply sizes with applicators included) and on how you maintain results after the initial sixteen-week course — some patients taper application frequency, which stretches each kit further. As a cosmetic prescription it is not covered by insurance. Current pricing and any manufacturer savings programs (Allergan's loyalty program frequently discounts Latisse) are reviewed at your consultation.

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Ready for Lashes
That Are Actually Yours?

A short consultation covers honest screening, a five-minute application lesson, and your prescription — on its own or added to any visit.

Book Consultation (973) 267-0928